Decorative Coatings Market Analysis By Demand, By Region, By Applications and Forecast Report Till 2032

Decorative Coatings Market Overview

Decorative Coatings are the types of coatings that help in enhancing the surfaces such as walls, floors and furniture. These coatings are available in a wide variety of colours, textures and finishes making them a suitable choice for both commercial and residential spaces. Decorative coatings are also known for their durability and resistance to wear and tear.  These coatings are used to improve the visual appeal of substrates in wooden flooring, furniture, coating well, and ceilings.

Decorative Coatings Market Overview


In terms of type, the Decorative Coatings market is segmented into Powder Based, Solvent Based, Water Based and Others. Water Based Coatings are preferred over other types of coatings owing to their eco-friendly features. Water Based Coatings meet the standards imposed by the US and European Union on VOC emissions and in addition to low toxicity, high water content makes these coatings less flammable, and therefore are highly preferred in the Coatings market. Water Based Decorative Coatings aid in colour tinting or enhancing the luster of textiles with fabric dyes and preventing oxidation of metal substrates using rust inhibitors.

In terms of base material used, water-based coatings dominate the paints & coatings market with 51% global consumption. Solvent-based coatings are also a major part of the paints & coatings industry accounting for around 45% of the global paints & coatings market. Powder-based and other types constitute 4% of the global market

In the forecast period, solvent-based coatings are expected to grow at a slower rate on account of strict environmental regulations regarding the emission of volatile organic compounds (VOCs) in developed as well as developing countries. On the other hand water and powder-based paints & coatings are expected to grow at a CAGR of 4-5% during the forecast period globally.

Based on applications, the market is bifurcated into Wood Coatings, Wall Coatings (Interior, Exterior), Metal Coatings and Others.

Decorative Coatings Region Analysis:

Asia Pacific accounted for more than 50% of the total Decorative Coatings demand. The region is expected to witness a significant growth owing to the increasing construction activities with growing disposable income in countries like China, Japan and India.

Western Europe is the second largest market for Decorative Coatings with Germany being the largest market in the region. The region has a mature decorative coatings market with a focus on sustainable and environmentally friendly products. Regulations promoting the use of low-VOC coatings have influenced the market. Germany has the largest construction industry in Europe and the residential construction segment is expected to have a moderately high growth. Middle East & Africa is expected to witness growth on account of rising construction activities mainly in the UAE and Qatar owing to the economic recovery, advanced real estate, regulatory framework, and improving infrastructure projects in the upcoming years.

Top Decorative Coatings Manufacturers

In January 2022, Dulux Group announced the acquisition of Cromology which will make it a leading producer of Paints & Coatings in Asia Pacific region and fourth largest worldwide.

In 2022, AkzoNobel expanded their production of Water-based coatings in China.

Rising Demand from the Construction Industry to Boost Market Expansion

The rising demand from the Building & Construction Industry will boost the market for Decorative Coatings in the upcoming years. The construction industry covers a wide range of areas including residential, commercial, non-commercial and several infrastructure alterations and repairs. Decorative Coatings are an essential element for achieving the desired outcome in these projects. As buildings age, they require repair and renovation which often includes decorative coatings, this trend is expected to drive the Decorative Coatings market.

The market for Decorative Coatings is predicted to grow due to the expansions of several planned commercial construction projects. These coatings are mainly used on furniture, wood floorings and other interior design elements like wall paintings. As the purchasing power increases, particularly in developing economies, the Decorative Coatings market is expected to boost in the forecast period.

High Costs and Maintenance

High-quality decorative coatings can be expensive, especially those with unique textures or finishes. The cost of materials and professional application can add up, making it less budget-friendly than simpler paint options.

These coatings may not be as durable as protective coatings, making them susceptible to wear and damage over time. This can result in the need for frequent repainting or refinishing, increasing maintenance costs.

Decorative coatings often demand ongoing maintenance to preserve their appearance and regular cleaning, touch-ups, and repairs are necessary to address wear and minor damage. This maintenance can be time-consuming and may require the use of specific cleaning products or materials which may hinder the Decorative Coatings Market in the forecast period.

Paints and Coatings are manufactured

Major types of paints and coatings included in Prismane Consultings Global Paints & Coatings- 2023 World Analysis are decorative coatings, industrial coatings, marine coatings, polyurethane coatings, powder coatings, wood coating, optical coating, and textile coatings. Protective coatings are used in diverse industrial markets to protect metal, concrete structures, and surfaces from tough environmental conditions and exposure to other chemicals including acids, alkalis, and solvents. Primary function of these coatings is to protect the substrate against corrosion and erosion. Besides this, some of the coatings also offer an excellent aesthetic appearance to the substrates.

This report has been prepared focusing on Decorative Coatings and covers the worldwide view of Decorative Coatings, along with historical perspective, forecast, and strategic recommendations.

Scope of Report 

The Decorative Coatings report describes the global Decorative Coatings market, with focus on the country, applications and other end-use scenarios. The study provides

Market Data & Forecast (Short-term and Long-term)
•  Demand Analysis
•  Demand Composition, by Types and Applications
•  Sales & Revenue
•  Pricing Analysis
•  Market Dynamics

Country Summaries & Product Review
•  Demand Balance 
•  Decorative Coatings Market data in terms of volume and value for each end-use 
   at regional and country level
•  Decorative Coatings Market analysis for demand, at regional and country level
•  Historical, Current & Market Forecast
•  Macro-economic factors like GDP, Population and World Economic integration
•  Economic & Energy Outlook
•  End-use Industry / Applications Market 
•  Reasoning & Analysis
•  Insightful Commentary
•  Market Review
•  Comparative Analysis
•  Latest Trends and market developments
•  Key players
•  Strategic Issues and Recommendations
•  Business Opportunity Assessment

1.  Introduction
      •  Scope
      •  Market Coverage
          -  Types
          -  Applications
          -  Regions
          -  Countries
      •  Years Considered
          -  Historical - 2016 – 2020
          -  Base - 2021
          -  Forecast Period - 2022 – 2032
      •  Research Methodology
          -  Approach
          -  Research Methodology
          -  Prismane Consulting Market Models
          -  Assumptions & Limitations
          -  Abbreviations & Definitions
          -  Conversion Factors
          -  Data Sources
2.  Market Synopsis 
      •  Market Evolution
      •  Demand Overview
      •  Industry Structure
      •  Strategic Issues
      •  End-use Trends
      •  Growth Forecast
3.  Economic & Energy Outlook
      •  GDP and Demographics
      •  Monetary & Fiscal Policies
      •  Crude Oil Production and prices
      •  Natural Gas
      •  Electricity Prices
4.  End-use Sector Performance
      • Construction
      • Others 
5.  Introduction to Decorative Coatings and Market Overview 
      •  Product Description
      •  Grades & Properties
      •  Raw Material
      •  Manufacturing Process
      •  Environmental Issues
      •  Value Chain
      •  Applications
6.  Market Dynamics and Industry Trends 
      •  Market Dynamics and COVID-19 Impact
          -  Drivers
          -  Restraints
          -  Opportunities
          -  Challenges
7.  Global Decorative Coatings Demand Analysis, By Types, By Applications (Volume, Value) (2016–2032) 
      •  Strategic Issues and COVID-19 Impact
      •  Demand Analysis and Forecast (2016 – 2032)
          -  Demand
          -  Demand Growth Rate (%)
          -  Driving Force Analysis
      •  Global Decorative Coatings Market, By Types
          Powder Based
          Solvent Based
          Water Based
          Others
      •  Global Decorative Coatings Market, By Applications
          Wood Coatings
          Wall Coatings
              Interior
              Exterior
          Metal Coatings
          Others
8.  Demand Analysis and Market Review, By Region, By Country (Volume, Value), (2016– 2032)
      •  Strategic Issues and COVID-19 Impact
      •  Demand Analysis and Forecast (2016-2032)
      •  Demand Growth Rate (%)
      •  Decorative Coatings Market, By Types
      •  Decorative Coatings Market, By Applications
Note: Demand Analysis has been provided for all major Regions / Countries as mentioned below. The demand(consumption) split by types and applications has been provided for each of the countries/regions in Volume (Kilotons) and Value (USD Million).
      •  North America
         -  USA
         -  Canada
         -  Mexico
      •  Western Europe
         -  Germany
         -  France
         -  Italy
         -  United Kingdom
         -  Spain
         -  Rest of Western Europe
      •  Central & Eastern Europe
         -  Russia
         -  Poland
         -  Rest of Central & Eastern Europe
      •  Asia-Pacific
         -  China
         -  Japan
         -  India
         -  South Korea
         -  ASEAN
         -  Rest of Asia-Pacific
      •  Central & South America
      •  Middle East & Africa
Note: CAGR will be calculated for all the types and applications to arrive at the regional/global demand growth for the forecast period (2022 – 2032)
9.  Pricing Analysis
10.  Key Strategic Issues and Business Opportunity Assessment 
      •  Market Attractiveness Assessment
      •  Prospective & Target Market Study
11.  Strategic Recommendation & Suggestions
12.  Company Analysis and Market Share Analysis
      •  Decorative Coatings Manufacturers Profiles/ Company Analysis
         -  Basic Details
         -  Headquarter, Key Markets
         -  Ownership
         -  Company Financial
         -  Manufacturing Bases
         -  Global Turnover
         -  Total Employee
         -  Product Portfolio / Services / Solutions
         -  Key Business Strategies adopted and Prismane Consulting Overview
         -  Recent Developments
         -  Companies Covered
             - AkzoNobel N.V.
             - PPG Industries
             - Sherwin-Williams Company
             - Kansai Paints Co. Ltd.
             - Asian Paints
             - Nippon Paints Co. Ltd.
             - Masco Corporation
             - Dulux Group
             - Berger Paints
             - Other Manufacturers
Note: This section includes company information, company financials, manufacturing bases, and operating regions. Company financials have been mentioned only for those companies where financials were available in SEC Filings, annual reports, or company websites. All the reported financials in this report are in U.S. Dollars. Financials reported in other currencies have been converted using average currency conversion rates. Company profiles may include manufacturers, suppliers, and distributors.
13.  Appendices
      •  Demand- Regions
      •  Demand– Countries

Scope of Report 

The Decorative Coatings report describes the global Decorative Coatings market, with focus on the country, applications and other end-use scenarios. The study provides

Market Data & Forecast (Short-term and Long-term)
•  Demand Analysis
•  Demand Composition, by Types and Applications
•  Sales & Revenue
•  Pricing Analysis
•  Market Dynamics

Country Summaries & Product Review
•  Demand Balance 
•  Decorative Coatings Market data in terms of volume and value for each end-use 
   at regional and country level
•  Decorative Coatings Market analysis for demand, at regional and country level
•  Historical, Current & Market Forecast
•  Macro-economic factors like GDP, Population and World Economic integration
•  Economic & Energy Outlook
•  End-use Industry / Applications Market 
•  Reasoning & Analysis
•  Insightful Commentary
•  Market Review
•  Comparative Analysis
•  Latest Trends and market developments
•  Key players
•  Strategic Issues and Recommendations
•  Business Opportunity Assessment


Frequently Asked Questions

How big is the decorative coating market?
the decorative coating market was valued at USD 79 billion in 2023 and is projected to reach USD 112 billion by 2032, growing at a CAGR of 4.2% from 2024 to 2032.